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Harmony Auto

About Harmony Auto

Harmony Auto was founded in 2005 and is one of the largest dealerships for premium and luxury cars in China. Since 2013, the group has been listed on the Hong Kong Stock Exchange and represents brands such as BYD, BMW, Lexus, Bentley, Rolls-Royce, and Ferrari.

Worldwide, Harmony Auto operates more than 160 BYD showrooms, including approximately 30 in Europe and 3 in the Netherlands (Zaandam and Rotterdam). The company aims to open a total of 86 dealerships in Europe by the end of 2026.

Our mission

At Harmony Auto, we believe in sustainable and accessible mobility for everyone. Our mission is to make electric and hybrid vehicles more accessible by offering innovative, powerful, and environmentally friendly mobility solutions.

We are committed to excellent customer service, personal advice, and full support throughout the entire lifecycle of your vehicle.

 
 
 

Why choose Harmony Auto?

Premium expertise

More than 20 years of experience in the sales of premium and luxury vehicles, with recognized expertise in the field of electric mobility.

International network

Present in more than 100 showrooms worldwide, with a continuously growing network in Europe and France.

After-Sales Service

Modern and fully equipped workshops with certified technicians for the maintenance and repair of your BYD vehicles.

Personal advice

A team of experts is ready to listen to your wishes and guide you in choosing the vehicle that best suits your needs and lifestyle.

Advanced technology

Discover the latest innovations from BYD: the Blade Battery, Super DM technology, e-Platform 4.0, and much more.

Full guidance

From test drive to delivery, including financing and the installation of charging stations — we guide you every step of the way.

Our history

Establishment
Harmony Auto was founded in China and began its journey in the premium automotive sector.
2005
2013
Stock market listing
The group was listed on the Hong Kong Stock Exchange, a significant milestone in its development.
European enlargement
Harmony Auto expanded its network in Europe and opened the first BYD showrooms on the continent.
2023
2025
Expansion plans for the Netherlands
In 2025, Harmony Auto developed a strategic plan to enter the Dutch market, with the aim of bringing sustainable mobility and high-quality service to the Netherlands.
Opening in Zaandam and further growth
In February 2026, Harmony Auto will open its first showroom in the Netherlands, located in Zaandam. In addition, several new locations are under development, through which Harmony Auto further expands and strengthens its network in the Netherlands.
2026